Borchers, a Milliken brand and global leader in coating additives, announced the launch of Borchi Gen 0311, a high‑molecular‑weight wetting and dispersing agent developed to simplify pigment dispersion in solvent‑borne polyurethane coating systems. Borchi Gen 0311 is specifically engineered to enable efficient co‑grinding of both organic and inorganic pigments in 2K Solventborne PU industrial coatings —reducing processing complexity while delivering consistent, high‑quality color performance.

“Borchi® Gen 0311 was developed to address a common formulation challenge—how to simplify dispersion without sacrificing color strength or stability,” said Dr. Zuhal Tuncay, European Market Development Manager, Coating Additives. “By enabling reliable co‑grinding across a broad range of pigments, this technology helps formulators improve efficiency while maintaining the performance standards demanded in industrial polyurethane applications.”

Compared to conventional dispersing agents, Borchi® Gen 0311 offers formulators several performance and processing advantages, including:

• Excellent color strength development, supporting deeper shades and improved tinting efficiency
• Broad pigment compatibility without compromising dispersion performance
• Low‑viscosity dispersions, enabling easier processing and improved handling
• Outstanding long‑term dispersion stability, minimizing risks of flocculation and settling while supporting consistent coating performance over time
• An APEO‑free and tin-free solution aligned with evolving regulatory and sustainability expectations

Borchers will showcase performance data for Borchi® Gen 0311 during a 15‑minute product presentation at the American Coatings Show on May 5 from 12:20–12:35 p.m. at the Product Presentation Stage (Booth 260), highlighting real‑world results in multi‑pigment co‑grinding systems.

Attendees can also visit Borchers at booth 2266 during the show to speak with technical experts and learn more about Borchi® Gen 0311 and Borchers’ coating additive technologies.